If you want to use social media to its fullest potential, you have to understand that it can be used to help you discover more business opportunities, as opposed to simply giving you access to more customers who will buy your products. But are there any secrets to successful use of social media websites to be able to advance your business? Not really, they’re more like common sense tips that can help give you a big boost. Despite some of these tips being quite common, many business owners still don’t follow them and thus don’t get the results that they could have gotten from social networking use.
- Be Present on Many Networks
Your business should be present on the most common networks, such as Facebook, Twitter, LinkedIn and Google +. Depending on the type of company that you’re running, there could be some smaller or local websites that you could benefit from using. This will give you a maximum amount of exposure at very little cost. Furthermore, having profiles on different websites can have some good SEO benefits for you, as social networking sites are usually well respected on search engines like Google.
- Ensure That Your Contact Information Can Easily be Found and Is Up to Date
While this may seem like something quite obvious, there is still a large amount of business owners that neglect to do this. Your profile should include a link to your main website, of course. But make sure that the link actually works and that you’ve typed the site URL correctly. Put in your other contact information in your profile, such as your email, phone and street address. Contact information can change, especially for smaller businesses. This is why you will want to be sure that the information you have on your profile is always up to date. Having incorrect contact information on your profile page can cause you to miss many opportunities. Furthermore, if people see that the contact details between your website and your different profiles found online is different, this could lead to confusion, which is something that you would want to avoid as much as possible.
- Include Your Business Logo
This just gives you page a more professional look. If you don’t have a logo for your business, then you can ask a freelancer to create one for you. You can find logo creation services and other simple artwork services offered on cheap freelancing sites such as Fiverr, where you can get one done for just $5. Of course, you can always take a graphics program and create one yourself if you’re able to. It doesn’t have to be anything complicated and could be just your business name in stylized text.
There are some more tips about using social media for business that you can benefit from. Tomorrow we will give you some more useful advice on how you can turn your social media profile into a tool that can make your company shine and let you find new business partners.
